How It Works
No upfront cash. No coding required. Just trusted people working together using the 80/20 rule.
The Core Agreement
1. Zero Upfront Cost
These aren't expensive franchises. You do not pay a penny. I have already invested the late nights, code, domain registrations, and cloud costs.
2. Two Ways to Start
Pick one of my 11 live engines (football, pubs, vets, British craft, haulage, 3D town hubs), or bring an idea from a trade you know where people get ripped off.
3. Rising Equity
Your equity stake rises automatically the longer you stick with it (from 5% up to 40–50%), with revenue share paid out right from Day 1.
The 3-Stage Rising Equity Structure
Protects everyone and rewards long-term commitment.
| Stage | Time Commitment | Rising Equity | Revenue Share |
|---|---|---|---|
| Stage 1: Learning the Ropes (M1–3) | 5–10 hrs/wk in spare time | 5% Base (Day 90 cliff) | 30% of revenue brought in |
| Stage 2: Running the 80% (M4–12) | 10–20 hrs/wk owning operations | 20% – 30% (+1.5%/mo) | 35% – 40% net revenue |
| Stage 3: True Co-Owner (Year 2+) | Managing Partner / Co-founder | Up to 40% – 50% | 50/50 equal profit split |
What Tom Provides
Fully Built Platforms
Live, production-ready code with domain, SSL, database, and Cloudflare tracking.
AI Automation Systems
Custom tools that take away the pain of cold emails, draft replies, and repetitive admin.
Ongoing Tech & Cloud Costs
I cover the servers, hosting, security updates, and technical SEO.
What You Provide
Real Human Conversations
Talking directly with customers, landlords, trades, or sports clubs in person or by phone.
Trade & Market Insight
Real-world feedback so we can refine features based on what people actually pay for.
Willingness to Learn & Test
A positive attitude, willingness to get uncomfortable and fail a few times until we win.
If you try this for a few weeks and decide it isn't for you, there are zero hard feelings. You keep whatever revenue share you earned while active, and we stay on great terms.
All long-term equity allocations are formalised in a clear written agreement per project once you pass the trial phase.