The 3-Stage Rising Equity Model
A fair, zero-drama framework designed for friends and family. You learn the ropes at your own pace, get rewarded from Day 1, and build genuine co-ownership over time.
Why This Protects Both of Us
In normal startups, people argue over fixed percentages upfront before doing a single day of work, which ruins relationships when someone gets busy or loses interest.
Our model does the opposite: your ownership stake rises automatically the longer you stick with it. If you love it and stay for the long haul, you can own up to half the business. If life gets in the way after a few months, you keep what you earned and we stay on great terms with zero awkwardness.
How Your Stake Grows
From learning the tools to becoming an equal managing co-owner.
Learning the Ropes
5–10 hours a week in your spare time. You learn how our AI automations work, talk to initial users, and get comfortable testing ideas.
Running the 80%
10–20 hours a week owning the human relationships (customers, calls, partnerships) while Tom and the AI stack handle software and maintenance.
True Co-Ownership
You are the recognised face and managing partner of the business (or the new industry idea you brought to the table).
Two Paths to Partnering
Pick an Existing Live Platform
Choose one of my 11 platforms already live with domains, branding, and Cloudflare traffic: Pitch Wales, Pub Post Pro, Made Properly, Burnham Hub, OpenVet, LoadShield, etc.
Best for: Someone who wants to step straight into a built engine and focus entirely on talking to people and growing it.
Bring Your Own Industry Idea
If you work in a trade, profession, or industry where people are getting ripped off by bad middlemen or archaic software, bring the insider knowledge. I will build the bespoke AI platform with you and we co-own it.
Best for: Anyone with real trade or domain experience who knows where the frustrations and money are.
What if it does not work out? If you test this for a month or two and realise it isn’t for you, there are zero hard feelings. You keep whatever revenue share you brought in during that time, you do not owe a single penny, and our personal relationship remains 100% intact.
Legal formalities: While we start on trust and clear communication, all long-term equity allocations and revenue-shares are confirmed in plain-English written agreements once you pass the initial trial phase, so everyone’s interests are legally protected.